Tuesday, November 25, 2014

The thought of saying "find me on LinkedIn" is enough to send some people reeling


It's Official: Networking Makes People Feel Sleazy Jill Krasny @jillkrasny

According to a paper in the journal Administrative Science Quarterly, just the thought of saying "find me on LinkedIn" is enough to send some people reeling, mostly because the idea of forming relationships in order to get ahead feels, well, pretty immoral. Isn't that the very definition of using someone? 

As the Science of Us notes, one study asked 306 adults to recall a time when they networked, (here's the the experiment) Turns out, those who networked for purely selfish reasons were twice as likely to spell out words related to cleanliness (wash and soap, for example), while the other group thought of unrelated words such as wish and shop. The researchers' conclusion: just the thought of networking was enough to make the first group feel dirty.

So how do you do it without hating yourself the next morning? Simple... Read more

My LinkedIn blog response, 'Networking Makes You Feel Dirty? How to Clean It Up".

Saturday, November 22, 2014

Find the Urgency that Already Exists


How a Solopreneur Can Land Their First Corporate Client
Brian Horn @brianhorn


"Typically the biggest expense for a small or solo business owner is the cost of getting a new client. Focusing on the big fish that can continue to invest in working with you over the long term provides incredible benefits to cash flow and sustainability of your business, and it's why the research shows that winning corporate clients is so important if you want to build a 7-figure business," says Angelique Rewers, CEO and founder of The Corporate Agent, a consultancy that specializes in helping microbusiness owners to win corporate clients
Here are some steps to take to land that first corporate client.Read more

Friday, November 21, 2014

3 Ways to Build Your Gravitational Pull & Inspire Engagement



  1. Build relationships
  2. Earn status
  3. Create social currencies
"Keep looking until you get an “aha” moment — a social insight you can build on. For Kraft, it was helping people exchange recipes. For Vail Resorts, it was bringing the social experience of the lodge onto the slopes. For Nike, it was enabling runners to bring their friends with them."
My Take on this LinkedIn post:  I like the step by step process towards engaging others in your life and bring your life into theirs. I found that I'm doing well with the sub-steps #1 and #2, but need to work on #3.